Cultural Entrepreneur

Project funded by the Erasmus Plus program, Key Action 2 – Strategic Partnerships

Cultural Entrepreneur Online Course – Thematic, Objectives, Starting a business, Marketing, Entrepreneurial strategies


            The Cultural Entrepreneur course took place during 13th and 16th of April, online, and it was addressed to young people from the 5 partner communities in the project (Romania, Italy, Poland, UK and Bulgaria), aged between 15 and 26, who wanted to develop social or non-social businesses in the cultural field. The course was funded by the Erasmus Plus program, Key Action 2 – Strategic Partnerships.

            On the first day, AXA B.B.C. representative started the session with a brief presentation of “COOLture among young people” project. The presentation was made in power point and it focused on the basics of the project, partner countries involved and on the aim of the project – getting   young people closer to culture and cultural patrimony as well as its preservation and promotion, getting them involved in the cultural events and activities. The presentation was followed by opened discussions on the concept of Cultural Entrepreneur. Also, AXA B.B.C. gave a brief presentation of the CoolPlatform followed by a presentation on key features of a cultural entrepreneur. Diana Domunco, one of the facilitators from the team, started the activities and exercises with the participants, where they had to answer the topic/question indicated by the spinning wheel. The next exercise “How I met my colleagues?” Involved 7 tasks that participants had to work on together, as team and they were aimed to get to know each other better.

Next activity – House Rules was done using Jamboard. The attendees were asked to mention the aspects they consider relevant. After this, attendees were involved in an energiser. Further, it was made a short presentation of the 4 days program of the online course. Attendees were informed that materials created and/ or presented during the course will be sent to them by mail. Next, there was House Rules Expectations vs. Fears – where participants expressed their expectations and fears related to the course. 

The session continued with a video presentation of the Erasmus+ Program and attendees were informed about the transition from the old to the new Program. The program offers educational opportunities, developing social and professional abilities and skills. After a small break, AXA B.B.C. representative presented briefly the process / concept of Youth Pass with the help of a video presentation of the European Commission. 

           On day two, the session was held by YOUNG EFFECT ASSOCIATION in Italy and they presented 3 topics: 

1. What is cultural entrepreneurship and what are the main personal skills that a youngster must develop to become an entrepreneur?

2. Who is cultural entrepreneurship for?

3. Starting a business – Case study / project

The session started with an icebreaker – both participants and the Italian expert (Massimo) presented themselves and the agenda and the topic.  Next, Young Effect presented the concept of Cultural entrepreneur and differences between Cultural vs. Social Entrepreneurship. The presentation continued with the skills needed to become a Cultural Entrepreneur. Participants were engaged in an exercise on these skills. They were divided into 2 breakout rooms and had 30 minutes to work. At the end, they presented their conclusions. After that, participants were given the last exercise – developing a Cultural Business (30 minutes). At the end, they presented their ideas – Strawberry Farm and Street food Kiosk. The expert also shared his examples. The session ended with the expert presenting by share screen The Role of Cultural Entrepreneur in the future – indicators, concepts, etc.)

            On day three, the session was held by HANTA UK – Marketing in the cultural segment. The session started with a brief video presentation on the concept of Cultural Entrepreneurship, followed by a power point presentation on the main topic with focus on Marketing, especially Digital Marketing and its instruments (Social media platforms & apps). Next, participants were given an exercise related to social media. They were asked to associate the logos with the platforms, in 2 minutes time. The expert continued the session with a presentation of social media tools, with focus on Buffer. Participants were presented with a short video management platform – Buffer followed by a power point presentation – details on the platform, utilization. The last activity of the session included an exercise of 10 minutes for participants to get acquainted and work on Buffer.

The last day session was held by ABS and was related with entrepreneurial strategies at the level of cultural projects. The session started with an icebreaker, as participants were asked to give their opinion on concepts like “entrepreneurial” and “strategies”. Then, opened discussions with participants on culture and cultural entrepreneurship followed. Next, ABS expert introduced the concept of Cultural Entrepreneurship from different perspectives, presenting various types of entrepreneurial activity (social, artistical, etc.), with examples of organizations. At the end, ABS expert gave a presentation of Social Entrepreneurship concept, followed by examples. The presentation ended with a session of Q & A.

The training course will ensure that all participants involved in the project will create a long-lasting network that may serve as a source for support, advice partners, human resources, etc. for both the staff and the youth involved.