Cultural Manager

Project funded by the Erasmus Plus program, Key Action 2 – Strategic Partnerships

Cultural Manager Online Course – thematic, objectives, creative industries, strategic partnerships, communication tools and environments


            The Cultural manager course took place during 6th and 9th of April, online, and it was addressed to young people from the 5 partner communities in the project (Romania, Italy, Poland, UK and Bulgaria), aged between 15 and 26, who wanted to develop social or non-social businesses in the cultural field. The course was funded by the Erasmus Plus program, Key Action 2 – Strategic Partnerships.

          On the first day, AXA B.B.C. youth worker / expert started the session with a brief presentation of “COOLture among young people” project. Next, the youth worker presented the 4 partner organizations and their activity, the objectives of the projects and the instruments – the 4 intellectual outputs developed during the project. Also, the team of experts involved in the online courses, from each partner, was introduced. After ending the presentation, AXA B.B.C. youth worker introduced the facilitator from the team – Diana Domunco, who started the activities and exercises with the participants. Diana introduced an exercise in WORDWALL – Spin the wheel, using share screen. Participants had to answer the topic/question indicated by the spinning wheel.  The next exercise “How I met my colleagues?” Involved 7 tasks that participants had to work on together, as team and were given 20 minutes time. At the end, they were aimed to get to know each other better. 

Next activity – House Rules was done using Jamboard. The attendees were asked to mention the aspects they consider relevant. After this, attendees were involved in an energiser. Another exercise followed – House Rules Expectations vs. Fears – where participants expressed their expectations and fears related to the course. Further, the youth worker gave a short presentation of the 4 days program of the online course, mentioning the session that will include Italian partner’s activities and AXA B.B.C ‘s topics. Attendees were informed that materials created and/ or presented during the   course will be sent to them by mail with the support of the facilitators. The youth worker presented also general ideas about the Cultural Manager profession – what he does, what is his activity (Promoting a site / preserving a site / Business development / Staff management) his work relations, skills and qualifications needed for this position, such as time management, negotiation, social skills. In this point, participants were asked to give their input regarding the skills and qualifications of the Cultural Manager, using Jamboard. 

The session continued with a video presentation of the Erasmus+ Program and attendees were informed about the transition from the old to the new Program that will complete in 2027. The youth worker presented briefly the process / concept of youth pass with the help of a video presentation of the European Commission. Then, it was introduced an exercise on Cultural Manager (piloting a method), for which they had 30 minutes. The theme was – Creating an article about a monument / site / cultural building. Participants were divided in teams based on nationality and was given a support material with details, to use. The teams presented their articles and shared them on Chat.  They will be use by the social media responsible to create materials for the Blog section of the Coolture Platform. At the end of the day, the facilitator introduced an exercise with objects and the participants were asked to go to for the evaluation of the session.

      On day two, the session was held by Young Effect who presented 3 topics

1.What are the creative industries    

2. What is a project, the usefulness of working on projects, laws of project   management

3. Project tree: problem, purpose, objectives, Work Breakdown Structure

The session started with an icebreaker – the participants were asked to present themselves to the Italian expert, Tiziano, and share their favourite monument.  Next, the expert started with the topic of culture – what it means and represents, involving in the discussion the attendees. The expert then gave the oficial definition of culture and he presented by share screen a short video What is culture?

At this point participants were divided into groups – (breakout rooms) and were given a geographical region from the 4 (North America, Latin America, Asia, Africa). They were asked to find as many commune elements as possible of each region’s culture (clichés included). The moderator and facilitator went in each room and further explained to participants the exercise and offered support. At the end of this part of the exercise, each team came into the main room and presented their work.  Next, the expert shared screen another video, from the movie Titanic and it was discussed with participants. The exercise continued with a new split of attendees into 4 groups and breakout rooms according to the 4 regions and were give 15 minutes. Each team had to create a cultural iceberg for the region. 

Next, the first topic of the session was introduced – What are the creative industries. Participants were encouraged to give their opinion on the meaning of this concept and its segnificance. Continuing, the expert gave a presentation of the concept, by share screen with details explained and then introduced a video presentation on – How to get a job in creative industries and developed the subject further. The expert share information regarding the opening of an association or NGO related to the field of creative industries. 

Next, the presentation moved further with second and third main topic. Regarding What is a project, the usefulness of working on projects, laws of project management topic, the expert gave a video presentation and further developed the idea of Project and what it implies. Here, an exercise was introduced – using the Project tree: problem, purpose, objectives, Work Breakdown Structure. Participants were divided into 4 groups – teenagers, 18/26 years, older people and foreigners. Each group had to discuss a certain theme such as – respecting traditions, elements and situations that can create disconfort in protecting the cultural heritage, to identify the obstacles as well as the solution. Then, participants joined the main room and presented their work and conclusions through share screen. Last, the expert also details the structure of the project tree.

On the same day, AXA B.B.C. held a session included 2 topics:

1. Map of project stakeholders

2. SWOT and risk management plan

On day three, the session was held by ABS and was related to Strategic Partnerships. The session started with an energiser, as participants were asked to present themselves name and country and to give a stereotype about their country. Next, the expert from ABS continued with an exercise based on 4 questions: 

1. Do you know what strategic partnership is?

2. Can you give an example of strategic partnership?

3. What goals/ aims can strategic partnership have?

4. How can strategic partnership be useful? 

Participants were divided into breakout rooms and had to work in teams on the exercise. Next, the expert gave a Power Point presentation by share screen of the Strategic Partnership which included – definitions, objectives, examples, the useful aspect and opportunities in different domains. The session continued with a video presentation on Strategic Partnership Erasmus with details about – who can participate, how can they apply, where can one find the necessary information. The presentation was followed by discussions with participants. 

The second part of session started with a presentation in Power Point on Budget held by Young Effect. The expert shared information regarding – the format of the budget / examples of budget/ tips for preparing the budget. The presentation was followed by discussions with participants – questions and answers. Next, the expert gave a new presentation on the topic, with focus on Budget & Cashflow in projects. Next, an exercise was introduced in which participants were given 12 definitions and 12 concepts and they had to match them. For this they were divided into breakout rooms and were given 15 minutes. Then, the expert presented various types of funding programs on culture and information about the funding budget (Horizon Europe, Europe for citizens, Visegrad fund, Norway grants, Nordic culture point, CECARTSLINK, Rabbit Island). 

Last, the expert gave a brief presentation of resource management tips. At the end of the session, the youth worker of AXA B.B.C. shared screen the S.W.O.T. analyses for topic – S.W.O.T. and risk management plan. In the last part, the youth worker from AXA B.B.C. told participants to evaluate the sessions held by partners (experts) – by giving them a Jamboard sheet where they wrote feedback.

The last day session was held by HANTA UK, with the first topic – Communication strategy planning: communication tools and environments

The session started with a presentation of the topic, by share screen, including: types of communication/ its importance/ how it works. The UK expert introduced an exercise – quiz of 5 minutes on Intercultural Communication knowledge. At the end of the exercise, participants had to answer some questions related to the quiz.  The presentation continued with – Styles of cultural communication and the impact of culture on communication. Participants were asked to think of their own country’s communication culture and share related information. Next, presentation continued with conclusions, communication tools and the components of communication strategy. Participants finalized their quiz. The session continued with ABS experts, regarding Cultural results and products.

The expert introduced an energiser where participants had to put on the background a representative image of their country. Next, the expert presented the Cultural products: Artefacts/ Places/ Institutions/ Art forms and others. A new energiser followed with the participants sharing a cultural custom from their country/ region (festival, tradition), then a game for mobile and a 10 minutes break. The session continued with Hanta experts again, with the 2nd topic – Monitoring and evaluation.

The expert gave a presentation on the topic, introducing the concept of Project Management and its stages. Next, a topic related exercise was introduced, where participants were asked to give examples of elements related to Project management. A short video introducing the topic – Monitoring and evaluation and further presentation on project monitoring, report management, recommendations and project evaluation (types, gathering info others) followed. The concepts of SMART and SWOT were emphasized.  Last, the expert introduced an exercise – Cultural Food Event. Participants were divided into 2 breakout rooms and had to apply the concepts and knowledge of Project Management in the activity. 

At the end of the session and of the 1st course, AXA BBC youth worker gave a short presentation using Jamboard, of the SWOT analyses, detailing each of the 4 concepts – strengths, weaknesses, threats and opportunities. 

The training course will ensure that all participants involved in the project will create a long-lasting network that may serve as a source for support, advice partners, human resources, etc. for both the staff and the youth involved.